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A few years back, I worked with a family-owned HVAC company that couldn’t figure out why customers kept calling the wrong phone number. Turned out their old landline was still listed on six different directories, while their new number only appeared on their website. Nothing was technically wrong, but nothing lined up either. That mismatch […]
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Ask ten small business owners about their Google Business Profile and you’ll get ten different answers about what it actually does. Some think it’s just a map pin. Others aren’t sure if it’s the same thing as their website. A few haven’t logged into it since they created it two years ago. Your Google Business […]
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Someone recently told me they asked ChatGPT for a good bakery near their new apartment, and it recommended a place that had closed two years earlier. That’s a small, almost funny example of a much bigger shift happening in how people find local businesses. AI search tools like Google’s AI Overviews, ChatGPT Search, and Perplexity […]
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A local landscaping company I worked with had beautiful work, five-star craftsmanship, but almost no online presence outside their own website. Customers who searched their name found nothing else to confirm they were legitimate. No directory mentions, no local press, nothing. Great work alone wasn’t translating into trust online. Brand authority is essentially the accumulated […]
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